2011 National Agri-Marketing Association Awards

We’re proud to announce that Dave Smoak of Second Shift Design received first place in the Southeast region of the 2011 National Agri-Marketing Association (NAMA) awards in the category of brochures. The winning entries, for AGCO Corporation’s RoGator and TerraGator application equipment, used computer-generated images with the assistance of Indigo Studios of Atlanta, Georgia allowing the machines to be placed in virtually any environment, crop, and time of day. Other team members included Chris Lund, marketing specialist for AGCO Application Equipment, and Tim Byrne, owner and copywriter for Main Street Management.

Second Shift receives their 5th Davey Award

We’re pleased to announce that our efforts on AGCO Corporation’s newest TerraGator brochure allowed us to take home our fifth Davey Award, thanks in part to the teamwork of Dave Smoak, Tim Byrne, and Chris Lund.

The Davey Award is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2010 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

David defeated the mighty Goliath with a big idea and a little rock. That is the sort of thing small firms do every day. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence and out-of-the-box thinking, not a “Giant’s” bankroll. Great work is about fresh ideas and exceptional execution, not the biggest budgets.