A little about Second Shift

Since its inception in 2005, Second Shift Design has evolved from one design freelancer to a full-service agency covering design, photography, video services, copywriting, and more. During the company’s infancy, the majority of the work was carried out on nights and weekends, which led to the name, Second Shift.

Whether you desire to bring some creative change to your company’s current look or you’re striving to be recognized as the company with the most professional and eye-catching image, we’re ready to help you achieve your goals. Through the design of brochures, websites, merchandise, logos for your company or products, or any branding element, we can take your design status to the next level.

We invite you to get to know us, ask questions, browse our portfolio, and by all means, send your greatest design challenge our way! At the end of the day, you can rest easy knowing that the Second Shift is working for you.


  • Design & Art Direction
  • Copywriting
  • Photography
  • Videography and Editing
  • Branding & Marketing

A little about our founder

David Smoak

1923324_11210870692_2382_nDave’s creative ambitions led him to the University of Alabama and the University of South Carolina. After graduating with a degree in Advertising, Dave moved to Atlanta to hone his skills as a designer/art director at the Portfolio Center. Afterwards, Dave worked three years at an agency geared towards higher education clients, followed by eight years as a Senior Art Director at AGCO Corporation. After being laid off, Dave took Second Shift full-time and to new heights.

He has enjoyed success in photography with AGCO (Massey Ferguson and Fendt), Kubota Tractor Corporation, Prinoth, and SiteOne Landscape Supply (to name a few) earning many awards and recognition with the International Photography Awards, Communication Arts, MUSE Awards, and the New York Photo Awards. On the design side, his work has been recognized by the Addys, Davey Awards, NAMA Awards, and LogoLounge.

When not working, Dave enjoys spending time with his wife and three daughters. He loves to travel, kayak, and ride his motorcycle.